LinkedIn for Small Business Success

LinkedIn has become the world’s largest professional network on the Internet with more than 100 million members in over 200 countries, who are focused on networking for results. The LinkedIn demographic is very different from Twitter and Facebook; all members are people in the business community looking to connect with other people in the business world. There are many different features that LinkedIn offers that cannot be found on other social networking sites.

  • The Overview Tab shows visiting members a snapshot of your company and allows you to make a direct connection with members
  • The Careers Tab is where you can promote job opportunities, and provide your company’s background and hiring practices even allowing you to intermingle with active and passive job seekers. Also, this is the place you would showcase your company’s ability.
  • The Analytics Tab is only visible to the administrators of your page, and is where you can see who is visiting your Company Page, the areas of the page that have the highest interest, and how this data compares to similar companies.
  • The Answers section of the site gives members a place to show off their expertise on a subject by answering questions posted by other members.
  • When a LinkedIn member writes a recommendation it becomes visible to all of their connections and these recommendations can act as a credible endorsement of your product

LinkedIn provides many different tools to help intrigue followers such as status updates, breaking news, blog posts, Twitter updates, YouTube videos, special offers, and so much more.  LinkedIn gives each company the ability to decide what content they want to highlight on their Company Page.


Do you need help with LinkedIn marketing?  Contact us today for help with optimizing your personal profile for maximum visibility and/or creating an optimized and branded Company page or Showcase page on this robust channel.

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Do you need some hints and tips on how to use LinkedIn?

Check out this awesome [INFOGRAPHIC] LinkedIn Bootcamp: Basic Training For The Personal Marketer.

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