Video Marketing

We Totally Dig Video Marketing

Consulting with our clients to help them figure out their overall video marketing strategy is one of our favorite things to do.  We’ve already told you how important we think it is that you incorporate video into your overall marketing strategy, so we won’t get on that soap box here [but in case you missed it, be sure to head on over to this page and learn all about why we think video marketing is important].

Whether it is a commercial, an instructional video, a teaser for an upcoming promotion, or simply creating an engaging audio-visual presentation for your business, you should be creating a video at least 2-3 times a week.  Video Marketing should be a very deliberate effort and a cornerstone of your overall Marketing Strategy in order to be successful in today’s online environment.  If you need help figuring it all out, give us a shout!

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In the meantime, take a few minutes and listen to James Wedmore, arguably the King of Video, as he discusses video marketing strategy.  One of the key takeaways in my opinion is his point regarding starting with the end in mind ~ make sure you have a strategy in place that will help you succeed, don’t get stuck in the details until you know where you are headed. And, a super important point he makes is that you must start with keyword research.  Optimization of your videos is the key component to getting your videos found.

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